Becoming a Social CEO

Becoming a Social CEO – How leaders can use social media and technology to increase their influence

CEOs need to be seen and heard. Both within your organisation and within the broader community. This is particularly important as people do business with people they know, like and trust. Research by recruitment firm DDI found CEO candidates with a social media presence were 46% more influential than CEO candidates without. Those without a social media presence miss opportunities but also risk looking out of touch. In this presentation, Mel Kettle will share real-life examples and practical ideas to help you use social media to increase your influence, build trust, enhance your organisation’s reputation, attract better people and maximise stakeholder reach.

Date and time

Becoming a Social CEO will be presented by Zoom interactive videoconference (for CCA members only) on:

  • Thursday 17 September, from 1030am to 1130am

Email CCA at to receive registration details.

Your presenter: Mel Kettle

Mel Kettle is an expert at communication that builds trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement.

Clients rave about Mel’s sharp insight, her ability to simplify the complex and her capacity to mobilise people and ideas so they can increase their visibility and influence. Mel works with CEOs, leaders and teams to help them become more connected in an increasingly disconnected world. She is a sought after thought leader, speaker, mentor and facilitator. She provides her clients with the framework, tools, and support so they become influential leaders who are trusted.

Mel has often appeared in the media as a communication expert, including ABC Brisbane, RN Life Matters, The Sydney Morning Herald, The Age, The Courier-Mail, The Daily Telegraph and Smart Company. She is the host of podcast This Connected Life.

Her clients have included Toll, Microsoft, Queensland Country Bank, The University of Canberra, Queensland University of Technology, Queensland Government, NSW Government, Pharmacy Guild of Australia, Australian Medical Association (Qld), IHC New Zealand and Arup.

Mel’s upcoming book, Connected Leadership – Starts with you, is due out mid-2020.