Yasser Zaki

Yasser Zaki
Founder and Chairman, Tender Loving Care

Founder and Chairman at Tender Loving Care, where we are pioneering paths in multiple sectors, from technology to healthcare. Like the early days of Virgin Group, TLC started with a vision to integrate and innovate across various industries, creating cohesive solutions that drive societal and economic growth.

From Yasser's beginnings as an advocate for eliminating exclusion, he has always been committed to using business as a tool for positive change. This commitment is exemplified by his international speaking engagements, where he shares insights on topics such as "Scaling Business with Heart." Yasser’s approach has always been about more than just business—it's about building a legacy of impact.

Under Yasser’s leadership, TLC has ventured into new markets, achieving remarkable growth, and transforming into a leader in its field. This success stems from a strategic emphasis on enhancing both customer and employee experiences, fundamentally shaping the company's direction and ethos.

With extensive experience in managing complex operations and a vast professional network that spans continents, Yasser has also contributed to high-level government committees and key industry events. His ability to forge strong relationships has been crucial in these roles.

Beyond the boardroom, Yasser serves on the boards of non-profits focused on education, healthcare, and environmental sustainability. Yasser's efforts have been recognised globally, culminating in awarded finalist in the CEO Magazines CEO of the Year 2023 and awarded the prestigious APAC CEO of the Year Award in 2023 & 2024.

At Yasser's core, he is an entrepreneur driven by the desire to make a difference. Much of his time is dedicated to building businesses that not only prosper but also contribute positively to the world. Yasser's passion for change is paralleled by his involvement in initiatives that address global challenges—continuing to push the boundaries of what is possible in business and philanthropy.