Community Colleges Australia (CCA) has published an article by Libby Waring, Principal of City East College (Bondi NSW), about how to go about maximising search engine optimisation (SEO) of your website.
She writes:
There are few businesses who wouldn’t want to increase their online discoverability. After all, in the big wide world of Google Search Results, being at the top of the list is absolutely essential. How often do you ever click through to page 2 of the search results? Or even scroll to the bottom of the search results page?
The fact of the matter is that Google’s algorithm is getting extremely good at recognising the intention of the searcher. And matching that intention with the relevant resources. It’s become so good that a recent study found that page one captures over 95% of search traffic.
Search Engine Optimisation, or SEO, is an often misunderstood and under-valued component of a comprehensive digital marketing strategy. Part of this stems from the opacity of search algorithms, which are frequently changed to deliver better search experiences for customers.
In short, SEO is a set of guidelines that you can follow to make your website more attractive for Google and other search engines. So, for those of you curious about what SEO can deliver for your business, stay tuned! We’ve good the goods on the top tips for optimising your website.
